What we are learning, written down.
Field notes from engagements across Zurich, Berlin and Madrid. No gated PDFs, no lead-capture walls — the analysis is the point.
How does a new medical practice get found in Switzerland?
A specialist opening a practice cannot advertise like a shop. What Swiss rules allow, and the sequence that actually produces referrals.
Read the analysis →How does a new fintech brand get taken seriously in Switzerland?
Trust is the product before the product is. What a new Swiss fintech can claim, what FINMA changes, and the order that gets you a first client.
Read →Can you build a brand with an algorithm instead of a budget?
Founders without a marketing budget can still decide what to publish systematically. The scoring rule, the measurement, and where it stops working.
Read →Taking payments in Switzerland: the decisions that come before the code
Most Swiss payment integrations are rebuilt within two years. The rebuild is almost always caused by a decision made before any code was written.
Read →Demand forecasting without a data science team
Quantitative forecasting helps mid-market companies more than it helps large ones — but only after the boring questions about data and decisions are answered.
Read →AI in Swiss healthcare: what is allowed, and where it actually helps
Health data carries the strictest treatment under Swiss law. A practical read on which AI projects clear that bar and which quietly do not.
Read →When does a small company actually need an ERP?
Spreadsheets work longer than vendors admit. The signals that mean it is time, and the cheaper steps to take before it is.
Read →ERP data migration: the part that overruns, and why
Migration is where most ERP timelines are lost. What the work actually consists of, and how a small team should sequence it.
Read →Digital transformation for an SME: what to do in the first 90 days
A 90-day plan for a company of 20 to 200 people with no PMO, no data team and a budget that had to be argued for.
Read →The revised FADP: what Swiss companies actually have to do
A working checklist for the revised Federal Act on Data Protection: what changed, what auditors ask for, and the three findings that come up every time.
Read →How to choose a management consulting firm in Zurich
A buyer's guide to the Zurich consulting market: what the tiers actually differ on, which questions separate firms, and how to structure the contract.
Read →Industrie 4.0 in Swiss manufacturing: where to start, and what to skip
Swiss manufacturers do not lack sensors. They lack a decision the data changes. A sequence that produces measurable output within one quarter.
Read →ERP selection for Swiss mid-market: how to run it without wasting a year
SAP, Microsoft, Odoo or Abacus? A selection method that produces a defensible decision in eight weeks instead of a twelve-month evaluation.
Read →Cybersecurity for Swiss SMEs: the five things that actually matter
Most Swiss SME breaches exploit the same handful of gaps. A prioritised list of what to fix first, and what can safely wait.
Read →What should a Swiss company actually pay for consulting?
Day rates, fixed fees and value-based models compared for the Swiss market, with the questions that reveal what you are really buying.
Read →Why AI pilots stall in Swiss companies, and what gets past that
Most Swiss AI pilots work and never ship. The blocker is rarely the model. Here is what separates the ones that reach production.
Read →Why ERP programmes stall in Swiss mid-market companies
Most Swiss ERP programmes do not fail on technology. They stall on unowned decisions. Here is where the time goes, and what to fix first.
Read →Cloud migration in Swiss banking after the revised FADP
The revised FADP did not ban the cloud. It changed what you must be able to prove. Where the real constraints actually sit.
Read →How to measure ROI on a digital transformation before you fund it
Most transformation business cases are unfalsifiable. A usable one commits to a number, a date, and a way to be wrong.
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